Fiserv
Year
2019
Projects
- Video
This is how money moves
The ask: Create a lighthearted :60 animated video that highlights 7 distinct products from one of the world’s largest financial technology companies. Because the video could be used by any of this company’s banks and credit unions, the spot needed to be completely unbranded while hitting on top-level benefits of each of these products.
Oh—and create the animation from stock illustration files. Sure, we’re up for a challenge!
Video Concept
As creative lead for the account, I was integral in the script-writing, storyboarding and animation process and sold the idea in to the client – leading to a wealth of additional video work with them. The video has been featured on email campaigns and landing pages for dozens of banks and credit unions around the country.